The Mysterious “POV”

Your personal brand is how you want the world to see you, and it sets you apart and makes people interested in engaging with you. Your personal brand POV is the lens through which you present yourself to the world—the theme that ties all of your ideas, interests, and actions together into one cohesive whole.

You've probably heard the phrase "be yourself." It sounds so simple, but it's hard to do. We're constantly being told that we need to change who we are to be successful—but what if that's not true? What if authenticity was the key to success? What if being yourself was the key to building a personal brand that people love?

Well, it is! Let's start with how to apply this approach to your personal brand. When you're trying to establish your personal brand point of view, consider these questions:

* What do you stand for?
* Why are you doing this?
* What's important to you?
* How do you want people to perceive you?

Being authentic takes work! Authenticity requires vulnerability, meaning it's not always easy to be yourself. But if authenticity is part of your personal brand point of view, it will be easier for people who know or meet you for the first time to understand what makes you unique, what makes them connect with them (or not), and why they should keep coming back for more!