Leveling Up on LinkedIn

LinkedIn is the place to be regarding job searching and recruitment. It’s essential to ensure your profile is optimized for success and, more importantly, use it correctly. A well-written LinkedIn profile can establish you as a trustworthy potential employee. Recruiters will view your profile whenever they contact you, so making an excellent first impression is essential. This is what you need to know.

Headshot
Research shows that LinkedIn members with photos receive more engagement with over 20x more profile views and 9x more connection requests. When you dress sharply for a job interview, it tells your potential employer that you mean business before speaking. Make sure you have a high-quality headshot as your profile picture. It should be from the waist up, with your face visible, and taken professionally. Don’t forget; you can do this with your phone.

Headline
Your LinkedIn headline is a one-liner resume that gives your audience an overview of who you are and what you do. Your profile picture is the only part seen in LinkedIn search results. Update your headline to say your job title and what you are seeking. This clarifies what you are looking for in a recruiter or hiring manager.

Summary
The summary is one of the most valuable tools you have when it comes to showcasing your authentic self. It’s where you can be more personal than on your resume or job application. In your summary, describe your skills, strengths, and what you can bring. Think of this as a mini-bio or a quick elevator pitch.

Network
Use LinkedIn to network if you’re looking for a new job or growing your business. Here’s how it works: you join groups related to your industry, post updates about your work, send messages introducing yourself to people in similar fields, and more! It’s really easy (and fun!) once you get into it.

Share
Please don’t be shy when it comes to sharing. Every piece of content you share makes you more visible to hiring managers, recruiters, and industry leaders. Use this area to highlight any milestones or your POV. Also, when you comment or react to a post, you help it get seen.

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